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The Secrets of Real Estate Website Branding

His shiny face reinforced his image for all of those people who recognized the advertisement.

However, when he polled people who hadn’t seen him before, a different story emerged.

The types of people who visit a web site come in 2 basic types:

Those who know you and respect you
Those who don’t know you and aren’t looking for a sales pitch

Paying attention both [...]

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