Real Estate Websites IDX vs. VOW Data
What is VOW (Virtual Office Website)?
- A VOW is where the public can enter, provide contact information, get a password, describe property interest, and then conduct searches of all available MLS listings.
- The Participant can display all available MLS listings.
- All listing information details can be displayed.
- Display rules are set by the MLS.
- The visitor becomes a bona fide customer / client.
- VOW is a business site.
What is IDX (Internet Data Exchange)?
- An IDX web site is where the public can enter and conduct searches of available listings.
- The participant can only display listings allowed by other participants.
- Limited listing information details are displayed.
- Display rules are determined by your MLS, listing broker and the displaying broker.
- The visitor remains an anonymous visitor while searching. (Until they use your info request form).
- IDX is an advertising site.
IDX and VOW web site comparison chart:
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Items required to use IDX or VOW:
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Comparing a real brick-and-mortar office to a VOW:
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