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The Real Estate Web Blog
Filed under: Real Estate Web Design
— admin @ 11:48 am
1.) It doesn’t allow site users to search for property - Property is the first thing people want to see when they come to a real estate web site
2.) It’s template-based - If you paid less than $2,000 for your entire site, it’s probably a template.
3.) It has a “splash” page - Visitor to self: “Load already, come on!!, OK where’s the back button?”
4.) It has scrolling text - Just say no
5.) The site uses low quality, grainy images or clipart instead of high-quality images - Inexpensive professional stock photos are available
6.) Photos are old and dated - Ditch that photo of yourself from 1980
7.) The site doesn’t address visitors needs - Be careful how much you promote yourself on the site over what’s in the clients “mindneed”
8.) Content areas are not clearly defined - If the site looks like someone cut up a website and threw it on the floor, it needs help
9.) It has black text with black drop-shadows - Find a new web designer
10.) It has a scrolling message in the browser status bar - This was neat in 1995, now it’s just annoying
          
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Filed under: Real Estate Web Design
— admin @ 11:29 pm
Web Design:
The communication gap between techno-head web designers and the real estate industry can cause all kinds of project problems and mis-understandings. What means “Custom design” to you may not mean “Custom design” to your web developer. So, let’s learn in real estate terms what each web design aspect refers to and how to ask for those by name.
Web design can be defined by these main elements:
1. The design - how your will site look, the colors and images. Think “interior decoration”.
2. The layout - the positioning of the elements on your pages. Think “floorplan”.
3. The content - the words and pictures that fill your site. Think “furniture”.
4. The functionality - how your site will give your visitors and you access to the information and tools you need. Think “amenities”.
Just as the interior decoration, floorplan, furniture and amenities can make or break a real estate deal, the design, layout, content and functionality will do the same for your web site.
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