“ Without sensible site promotion
even the best website will fail.”
A real estate web site has a general purpose
of generating more business for its owners. To accomplish this
goal requires the planning of a content-rich site that both captures
and converts site visitors (real estate buyers and sellers) into
leads. The integration of web design, development, and marketing
is vital to the success of a site.
| Marketing Service |
What we do |
Why we do it |
| Search Engine Inclusion |
If your site is not already included we will add your site for inclusion into the major search
engines. These provide 96% of the traffic to web sites. |
Be aware of companies that claim to submit your
site to 1000's of search engines. They could be
adding your site to places that will get you banned. Many such "search
engine" sites just collect your e-mail address
so they can flood your inbox with spam e-mail. |
| Directory Submission |
Find the best category in the major directories
and submit your real estate web site. |
Directory submission can increase your traffic results
in the major search engines |
| Keyword targeting |
Match your market specific search terms to actual
user searches. |
If you come up for "hikawaki real estate"
but no one searches for that term, you will not
get the traffic you're after. |
| Site Optimization |
Tailor the content and structure of your pages. |
The content of your real estate site is an important
factor in how it allows people to find your site. |
| Link Building |
Create content to encourage natural links |
It helps you establish your real estate site as
a good resource for your services in the search
engines. |
Why are links important?
Search engines such as Google, Yahoo, MSN/Live and others utilize the linking relationships between Web sites to determine the ranking of your site. In an attempt to make ranking web sites more democratic, search engine companies have moved to analyzing how different sites link to each other. They also consider what each of those sites is about and what they say in the links to your site about you.
What about reciprocal linking?
Search engines want to rank
the most comprehensive websites the highest. This fact means that
their intention is to give the highest rankings to websites that have the
most legitimate, editorially given links. It's a good idea to exchange links with
trusted resources: a site to which you might actually give referrals
or one that is really useful to your site's visitors. However, trading links
with every site in the country simply to influence the search engines can, will and has
caused some real estate websites to be banned from the search engines. Your best bet is to concentrate on creating a site that visitors will want to link and/or refer business to.
Why should I link to other sites?
It can increase your success on the Web. It is important to only
link with those sites that can provide the best benefit to your
sites ranking.
What is the difference between link
popularity and link reputation?
"Link Popularity" is defined as the number of other
sites that link to your site. "Link Reputation" is the
contextual relationships of links between sites. More specifically,
the link reputation of your site can be based upon the following:
1.) Links that come to your site 2.) Links that go out from your
site. 3.) The text of those links. 4.) Links to your site from
a popular directory such as the Open Directory or Yahoo. 5.) Links
from different network addresses
Why is link reputation important?
It is the current trend and part of the future of search engine
technology. It provides the greatest weight in determining the
rank and therefore success of your Web site.
How often do you optimize a site? (I understand the search engine criteria change all the time.)
Factors: Search engines make their own policies and procedures in how they rank sites. They have means to change their methods from time to time. You also have competitors who want to be #1. That means ongoing maintenance of your rankings will be necessary. The amount of maintenance is dependent upon the following:
1. How much the site listed above or below you wants to fight for position
2. Whether the sites above and below you actually know how they got there or care how to improve.
3. How much the search engines tweak their method of ranking sites.
When will I begin to see results from Search Engine Promotion?
As of January 2008, most search engines have been locating, indexing and ranking new web sites within 6 months of establishing a promotional package. Some search engines may act faster or slower. This is only a guideline based upon previous experience.
Can you guarantee this type of search engine promotion will work?
What makes a promotion campaign successful is doing what is logical. We ask, "What things can a search engine do to find the best site for this term?", more specifically, "What can search engines analyze?" and "What will they regard as good?"
We know search engines can analyze:
1. Your pages and determine what they are about
2. What sites you link to
3. What sites link to you
4. What the sites that link to you are about
It is logical that search engines will regard as good:
1. Professional, well thought out text containing your desired key phrases
2. Links to your site from other sites that are also regarded as good resources
3. Incoming links from pages that a related to the topic of your site
4. What the sites that link to you are about
Search engines state themselves what is bad:
1. Shadow domains (another web site meant to point to yours)
2. Doorway pages (Presenting different content to search engines than you display to users)
3. Multiple aliases or falsified WHOIS info
4. Getting traffic from "fake" search engines, spyware, or scum-ware
5. Your search engine promoter has had domains removed from the search engine's index or is not itself listed in the search engines
6. Loading pages with irrelevant words
7. Hidden text or hidden links
8. Trading links just to manipulate your results
We strictly follow the search engine guidelines each search engine company publishes online. By doing so, we maintain top rankings for our own keyword terms on the major search engines.
Beware of Search Engine Promoters that claim to guarantee rankings, or that claim a "special relationship" with search engines. The plain fact is the search engine companies are the sole decision makers in how to rank sites in their systems and have a right to change their methods.
|
