Real Estate Websites IDX vs. VOW Data

What is VOW (Virtual Office Website)?

  • A VOW is where the public can enter, provide contact information, get a password, describe property interest, and then conduct searches of all available MLS listings.
  • The Participant can display all available MLS listings.
  • All listing information details can be displayed.
  • Display rules are set by the MLS.
  • The visitor becomes a bona fide customer / client.
  • VOW is a business site.

What is IDX (Internet Data Exchange)?

  • An IDX web site is where the public can enter and conduct searches of available listings.
  • The participant can only display listings allowed by other participants.
  • Limited listing information details are displayed.
  • Display rules are determined by your MLS, listing broker and the displaying broker.
  • The visitor remains an anonymous visitor while searching. (Until they use your info request form).
  • IDX is an advertising site.

IDX and VOW web site comparison chart:

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Items required to use IDX or VOW:

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Comparing a real brick-and-mortar office to a VOW:

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